Reelie.
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@testhandle · YouTube & Instagram

Sephora's #1 bestsellers — worth it or not?

A full-face routine testing Sephora's number-one bestselling products across 20 categories, with the creator giving a yes or no verdict on each.

See the routine
The routine · step by step

Every product, in the order Marketing uses them

I went through every single number-one bestselling product in each category at Sephora and put them all to the test. The big question: do they actually deserve that top spot? Here's my honest yes or no on all of them, in the order you'd actually wear them.

20 products, in the order Marketing uses them — pulled from the video, priced, and linked so you can shop it in a tap.

Step 1 · 0:04
Milk Makeup

Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide

Shown & mentioned

This is the number-one bestselling primer at Sephora. After trying it, she gives it a no — it doesn't make her list of deserving its top spot.

$38 approx.
Shop
Also used by
Step 2 · 0:09
Haus Labs by Lady Gaga

Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica

Shown & mentioned

The number-one bestselling foundation at Sephora. She gives this one a yes, meaning she thinks it earns its bestseller status.

$54 approx.
Shop
Also used by
ILIA

Super Serum Skin Tint SPF 40 Skincare Foundation

Shown & mentioned

This is Sephora's top-selling tinted moisturizer. She lands on a no for this one, not convinced it deserves the number-one spot.

$68 approx.
Shop
Also used by
Step 3 · 0:13
NARS

Radiant Creamy Concealer

Shown & mentioned

The bestselling concealer at Sephora. She gives it a yeah, so this one gets her seal of approval.

$33 approx.
Shop
Also used by
Huda Beauty

Easy Bake Loose Baking & Setting Powder

Shown & mentioned

Sephora's number-one setting powder. She says yes — it deserves to be at the top.

$35 approx.
Shop at Sephora
Also used by
ONE/SIZE by Patrick Starrr

On 'Til Dawn Mattifying Waterproof Setting Spray

Shown & mentioned

The top-selling setting spray at Sephora. She gives it a no, not feeling like it's earned the bestseller title.

$28 approx.
Shop
Also used by
Step 4 · 0:19
Benefit Cosmetics

Hoola Matte Powder Bronzer

Shown & mentioned

This is the number-one powder bronzer at Sephora. She gives it a no on whether it deserves the top spot.

$36 approx.
Shop
Also used by
Rare Beauty

Positive Light Silky Touch Highlighter

Shown & mentioned

Sephora's bestselling powder highlight. She gives this a yes — she thinks it earns its place at the top.

$23 approx.
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Also used by
Step 5 · 0:27
Rare Beauty

Positive Light Liquid Luminizer Highlight

Shown & mentioned

The number-one liquid highlighter at Sephora. Despite it being from the same brand as her powder highlight yes, she gives the liquid luminizer a no.

$23 approx.
Shop
Also used by
Rare Beauty

Brow Harmony Flexible Lifting and Laminating Eyebrow Gel

Shown & mentioned

Sephora's top-selling eyebrow gel. She gives it a yes — another Rare Beauty product she thinks deserves its bestseller status.

$20 approx.
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Also used by
Step 6 · 0:33
Makeup by Mario

Master Mattes Eyeshadow Palette: The Neutrals The Neutrals

Shown & mentioned

This is the number-one bestselling eyeshadow palette at Sephora. She calls it out as part of the lineup — her exact verdict isn't fully stated in this clip.

$48 approx.
Shop
Also used by
ILIA

Limitless Lash Mascara

Mentioned in the video

The top-selling mascara at Sephora. She gives it a no — it doesn't make the cut for her.

$28 approx.
Shop
Also used by
Step 7 · 0:39
Tower 28

Mascara

Mentioned in the video

She follows up the mascara category by calling out the Tower 28 mascara specifically and giving it a yes.

$20 approx.
Shop
Blur

Self-Stick Lash Clusters

Shown & mentioned

The bestselling false lashes at Sephora. She gives the Blur self-stick lash clusters a yes.

$15 approx.
Shop at Amazon
Also used by
Step 8 · 0:46
Summer Fridays

Lip Butter Balm for Hydration & Shine

Shown & mentioned

Sephora's number-one lip balm. She gives it a yes — she thinks it deserves the top spot.

$24 approx.
Shop at Sephora
Also used by
Sephora Collection

Lip Liner

Mentioned in the video

The bestselling lip liner at Sephora. She gives it a no.

$8 approx.
Shop at Sephora
Also used by
Step 9 · 0:49
Yves Saint Laurent

YSLoveshine Lip Oil Stick

Shown & mentioned

The number-one lip oil stick at Sephora. She gives it a no — not deserving of its bestseller spot in her opinion.

$40 approx.
Shop
Also used by
Step 10 · 0:52
Sephora Collection

Cream Lip Stain Liquid Lipstick

Shown & mentioned

The bestselling liquid lipstick at Sephora. She gives the Sephora Collection Cream Lip Stain a yes.

$14 approx.
Shop at Sephora
Also used by
Tower 28 Beauty

ShineOn Lip Jelly Non-Sticky Gloss

Shown & mentioned

Sephora's top-selling lip gloss. She gives it a no.

$16 approx.
Shop
Also used by
Gisou

Honey Infused Hydrating Lip Oil

Shown & mentioned

The number-one lip oil at Sephora. She gives the Gisou lip oil a no as well.

$24 approx.
Shop at Sephora
Also used by
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Get the whole routine — $595

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Questions & answers

What products does Marketing use in “Sephora's #1 bestsellers — worth it or not?”?
Marketing uses 20 products in Sephora's #1 bestsellers — worth it or not?: Milk Makeup Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide, Haus Labs by Lady Gaga Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica, ILIA Super Serum Skin Tint SPF 40 Skincare Foundation, NARS Radiant Creamy Concealer, Huda Beauty Easy Bake Loose Baking & Setting Powder, ONE/SIZE by Patrick Starrr On 'Til Dawn Mattifying Waterproof Setting Spray, Benefit Cosmetics Hoola Matte Powder Bronzer, Rare Beauty Positive Light Silky Touch Highlighter, Rare Beauty Positive Light Liquid Luminizer Highlight, Rare Beauty Brow Harmony Flexible Lifting and Laminating Eyebrow Gel, Makeup by Mario Master Mattes Eyeshadow Palette: The Neutrals, ILIA Limitless Lash Mascara, Tower 28 Mascara, Blur Self-Stick Lash Clusters, Summer Fridays Lip Butter Balm for Hydration & Shine, Sephora Collection Lip Liner, Yves Saint Laurent YSLoveshine Lip Oil Stick, Sephora Collection Cream Lip Stain Liquid Lipstick, Tower 28 Beauty ShineOn Lip Jelly Non-Sticky Gloss, Gisou Honey Infused Hydrating Lip Oil — each found from the video and linked to buy.
How much does Marketing’s Sephora's #1 bestsellers — worth it or not? cost?
The whole routine is about $595 — 20 products, ranging $8–$68. Prices are approximate.
Where can I buy the products in Sephora's #1 bestsellers — worth it or not??
They're available at Milk Makeup, Haus Labs by Lady Gaga, ILIA, NARS, Sephora, ONE/SIZE by Patrick Starrr, Benefit Cosmetics, Rare Beauty, Makeup by Mario, Tower 28, Amazon, Yves Saint Laurent, Tower 28 Beauty.
How much is the Milk Makeup Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide?
The Milk Makeup Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide is $38 at Milk Makeup.
How much is the Haus Labs by Lady Gaga Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica?
The Haus Labs by Lady Gaga Triclone Skin Tech Medium Coverage Foundation with Fermented Arnica is $54 at Haus Labs by Lady Gaga.
How much is the ILIA Super Serum Skin Tint SPF 40 Skincare Foundation?
The ILIA Super Serum Skin Tint SPF 40 Skincare Foundation is $68 at ILIA.
How much is the NARS Radiant Creamy Concealer?
The NARS Radiant Creamy Concealer is $33 at NARS.

Some links earn Marketing a commission — it never changes what you pay. Prices are approximate and refreshed regularly.